About Us

When I set about founding Natural Accent Hardwood Floors I knew from the beginning that I wanted to create a unique company that built its reputation around customer service that catered to our customers’ needs.  I wanted to personalize our services and provide the opportunity for you, my customer, to feel that you are in control of the process while we use our skills and expertise to realize your vision.  Because that’s how every project starts, a vision of your home with beautiful hardwood floors.

To achieve this goal, we spend extra time with each customer, getting to know you, getting to understand what you envision, and, most importantly, letting you get to know us.  We strive to create a relationship with each customer to open up a clear line of communication and trust, which is vital in the process of bringing your vision to reality. 

We aren’t a one-stop-shop and we never win price wars, but this has never been our concern.  Why, because we have found that there’s a demand in our community for a higher level of customer service, one where you can feel you’re really being catered to on a personal level, and one that you don’t find thumbing through the Yellow Pages.

We want every aspect of our company to reflect our philosophy and we make every effort to build trust from our customers.  From our website and our estimates, to our products and services, we want you to see the effort and professionalism that we can bring to your hardwood flooring project and how we aren’t your typical hardwood flooring company. 

We love hardwood flooring and we love what we do.  Without the passion for what we do, there would be no drive to provide you with the beautiful hardwood floors you desire.  If you’re thinking of starting a hardwood flooring project in the future, give us a call.  We promise a unique and personal experience where your only regret was not calling sooner!

  • What our customers have to say…

    “We so appreciate Jim’s professionalism, honesty, respect, eye to detail, and woodworking skill. He is a perfectionist not only with the install but also with the cleanup at the end of each day. Our beautiful new floors have dramatically changed the look of our home and everyone who comes to visit will comment on the change. We are extremely happy with our new floors.”

    Ron and Carol Halverson, West Fargo, ND

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